Xtechgen logo

Social Media Marketing

In today’s digital world, having a solid understanding of social media is essential for anyone looking to make an impact online. This course will teach you how to create engaging content, reach the right audience, and build a strong social media presence across popular platforms like Instagram, Facebook, Twitter, and more. With easy-to-follow lessons and practical exercises, our expert instructors will guide you through the latest trends and tools in social media marketing. By the end, you’ll know how to plan and execute successful campaigns, analyze results, and grow your influence. Get ready to build skills that open doors in today’s digital job market!

What you will learn

  • Evolution and benefits of digital marketing
  • Dozens of Social Media Marketing strategies
  • Meta business suite (Facebook, Instagram, WhatsApp) marketing
  • Paid or PPC marketing(Google AdSense)
  • Influencer and E-mail marketing
  • Insights analysis and optimization(Profile, Content, Ad)
  • ChatGPT and Gemini(Bard AI)-powered marketing

Course Outline

Module #1 - Basics of Digital Marketing

Lecture 1: The Digital Landscape

  1. Evolution of digital marketing
  2. Traditional vs. Digital Marketing
  3. Importance of digital marketing
  4. Key trends and technologies
  5. Future of digital marketing

Lecture 2: Digital Marketing Strategies

  1. Social Media Marketing
  2. Social and PPC (Google AdSense) advertising
  3. E-mail marketing
  4. Influencer marketing

Assignment: Research 3 competitors for a specific brand or product and analyze their digital marketing strategies.

Module #2 - Social Media Marketing

Lecture 3: Social Account Setup

  1. Profile photo, bio or about section, and keywords
  2. Complete profile, achievements, and highlights
  3. Testimonials, and reviews
  4. Hashtags, and provide links
  5. Regular update, and monitor anlytics

Lecture 4: Social Account Development

  1. Setup goals, and identify target audience
  2. Content marketing(Content calendar)
  3. Engaging captions, formatting, and tone
  4. Visual appeal, stories, and trends relevancy
  5. Schedule posts, hashtags
  6. Mobile friendly content

Assignment: Find 10 best keywords according to the given services.

Module #3 - Paid/PPC Advertising

Lecture 5: Ads/Campaign Setup

  1. Campaign goals, target audience, and competitor analysis
  2. Choose platform (Meta, Google, X[Twitter], LinkedIn)
  3. Convincing content and calender
  4. Configure campaign with budget and features

Lecture 6: Optimize Campaigns (KPIs)

  1. Monitor Key performance Indicators(Reach, CTR, CPC, ROAS, etc)
  2. SWOT (strengths, weaknesses, opportunities and threats) analysis
  3. User Generated Content(UGC) and Call To Action(CTA)
  4. Retargeting and remarketing strategies
  5. Social Media Management tools
  6. Google analytics, and A/B testing

Assignment: Setup a campaign on our platforms according to the given set of instructions.

Module #4 - AI in Digital Marketing

Lecture 7: Advent of AI(ChatGPT Gemini[Bard AI])

  1. Applications and benefits of AI in marketing
  2. AI-powered tools and techniques
  3. AI-powered content and personalization
  4. E-mail marketing using Merlin
  5. Predictive analysis and customer segmentation
  6. Chatbots and virtual assistants

Lecture 8: Career Oriented Techniques

  1. Gain experience with insights
  2. Learning through community
  3. How to design web portfolio
  4. How to get a digital marketing job?

Assignment: Create your portfolio and linkedIn profile.

Requirements

  • Essential equipment includes a computer/laptop, a reliable Internet connection, and Google Chrome or any browser.
  • It is recommended but not required to have a mobile for running social apps.
  • No prior knowledge or experience in marketing is required to enroll in this course.
  • You should be ready to take action and see real results!