Social Media Marketing Campaign Success

📊 Social Media Growth Case Study for Small Business

🗺 Project Overview

Our client wanted to grow their online presence, drive engagement, and generate leads through social media. We created a targeted strategy and managed campaigns across Instagram, Facebook, and WhatsApp to meet those goals.

Project Info:

Client: James Hicks
Business Model: Social Media Marketing
Platforms: Facebook, Instagram, WhatsApp
Marketplace: Canada

🎯 Client Goals

Increase brand visibility and page followers
Generate consistent leads through content marketing
Establish a professional presence on Facebook, Instagram, and WhatsApp

👨‍🔧 Services Provided

Profile optimization on preferred social platforms
Content calendar creation and post scheduling
Graphic design and video reel production
Hashtag and caption strategy
Paid ad campaign setup and optimization
Analytics tracking and monthly reporting

⚙️ Tools & Technologies Used

Hashtagify for Instagram hashtags
Adobe Tool kit for design and reels
Meta Business Suite for Facebook, Instagram, and WhatsApp
ChatGPT for caption generation
Google Sheets for calendar & reporting

🚧 Challenges & Our Solutions

Low engagement rates: Created visually engaging content and ran engagement campaigns.
No lead capture: Integrated landing pages with call-to-action posts and forms.
Inconsistent branding: Developed brand kit and applied consistent visuals.

📈 Results & Outcomes

📈 2,100+ organic new followers across platforms in 60 days
💬 Engagement rate improved by 170%
🎯 130+ qualified leads generated through social media forms

💬 Client Testimonial

“We saw more growth in two months than we had in the entire year before. Their team knew exactly what to post and when, and our lead flow from Instagram and Facebook improved drastically.”
— James H. Canada